Kobe / Nike (2011)

Nike advertising campaign called "Broken but not defeated" featuring Kobe Bryant (2011)

The phrase “Broken Not Beaten” originates from a Nike t-shirt released shortly after Kobe won his fifth NBA championship. The design features an X-ray image of Kobe's hand showing fractures—yet decorated with all five championship rings—symbolizing resilience and triumph despite physical adversity. It visually captures Kobe’s warrior ethos: he's been "broken" (injured), but never truly defeated. The X-ray juxtaposed with the rings is a striking tribute to his pain, perseverance, and ultimate glory.